| How business can boom through internet - | | | | - The content of the site should be |
| Restaurant, an illustration | | | | search-engine-friendly so that major search |
| The internet has made a quantum leap since the | | | | engines like Google, Yahoo, and MSN pick up you |
| early days in the mid 90s. These days, a typical | | | | website when visitors search for the products |
| user spends 4 hrs on an average browsing the | | | | and services offered by you. In a nutshell, the |
| internet as compared to zero a decade ago. | | | | content should contain all the necessary keywords |
| Whether the business is big or small, the | | | | that visitors usually type in the search box. |
| importance of the internet in promoting the | | | | - Apart from putting up a good website, its |
| business can not be downplayed. Despite this, it is | | | | promotion should also be taken care of. You can |
| really shocking to know that many businesses are | | | | add links to directory services and other websites |
| still not using this tool at all, and even though | | | | to draw traffic to your website. Besides, you can |
| some are using it but not effectively enough. The | | | | submit articles related to other websites and send |
| internet has brought about a phenomenal change | | | | regular newsletter. Just make sure that these |
| to the landscape of advertising and become the | | | | articles are relevant to your products and |
| most sought-after medium of promotion in the | | | | services. This is called link campaigning and it plays |
| modern business. | | | | a vital role in promoting your websites. It also |
| Prudent businessmen always think in advance and | | | | builds and increases the loyalty among people |
| keep up with the times in order to sustain the | | | | which helps your business grow faster. |
| momentum of the growth of their business. They | | | | Don't be complacent if the going is great: |
| keep track of the changes happening in the | | | | There are many businessmen who are making |
| internet landscape to remain competitive. There | | | | money at the present moment, but are |
| are some points that the businessmen are | | | | undermining the importance of the internet as a |
| supposed to be conversant with in order to feel | | | | potentially growing medium of advertisement. |
| at ease with this technology. They are as follows: | | | | They must realize that there are hundreds of |
| Having a website is very inexpensive affair: | | | | other companies coming up every day with |
| The cost of owning a website has become very | | | | better service quality and cheaper price. So, what |
| affordable which costs anywhere from $300 and | | | | becomes crucial here is the way they promote |
| this is inclusive of domain name, emails etc. The | | | | their business in order to draw the customers. |
| monthly hosting can cost anywhere from $10 and | | | | Hence, every prudent businessman should |
| upwards depending on the type of services. This, | | | | understand the importance of internet marketing. |
| indeed, is very marginal as compared to putting | | | | Although the above points are extremely crucial |
| and ad in the yellow pages. | | | | to the growth of your businesses, but the key is |
| Let's say you are visiting a town and you are | | | | to find a vendor who is knowledgeable with ample |
| looking for a local Chinese restaurant. You have | | | | designing experience and savvy about Google, |
| internet access in your hotel room and you do | | | | Yahoo and other major search engines. Make sure |
| the natural thing and go to Google and type | | | | that the vendor is also able to meet your future |
| 'Chinese restaurants in Minneapolis'. If your site is | | | | needs such as customization of the website and |
| not listed on that page, you potentially lose a client | | | | help with online marketing as well as adding |
| and if you don't have a website, you stand no | | | | additional rich-features helpful to your site. |
| chance. This is just a simple example. | | | | Ferdouse Khaleque is an IT Director & Marketing |
| If you have a website but it's not working: | | | | Specialist for Semibase Inc. His company develops |
| Remember - having a website is not enough. If it | | | | small individual websites to fully custom developed |
| is not properly designed, it is just as good as | | | | database driven websites. Some of Semibase |
| non-existent. Don't try to save money by putting | | | | services and products include the following; |
| up poorly-designed website by some novice | | | | 1. - Full array of services - Web design, web |
| web-developers. It might save you some money | | | | hosting, custom design, online marketing, |
| for now, but it will cost you heavily in the | | | | ecommerce, online business development. |
| long-term. Consider the following points while | | | | 2. - Online directory of local restaurant menus |
| putting up your website: | | | | with full online ordering capability. |
| - The site should be easy to navigate and it | | | | 3. - Portal website for communities. |
| should contain all the essential information you | | | | 4. Datingstage.com- Fully featured dating |
| want to convey to your visitors. | | | | web-service with over 200K members. |