| While search engine advertising has been
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| | the more general terms, then specifying a
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| a great advertising medium for businesses
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| | geographic area they'd like the ads to
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| capable of or interested in marketing
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| | appear within.The options for this
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| their products and services to a national
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| | include picking specific cities,
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| or international audience, the
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| | metropolitan areas, or even a distance
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| effectiveness of this type of advertising
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| | radius from a specific point. For
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| was limited for businesses interested in
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| | example, maybe the realtor only wants to
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| advertising to a local market until very
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| | generate leads from within 30 miles of
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| recently.For example, a realtor with a
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| | their home.Does this work?Yes, it works
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| web site in Minneapolis is likely
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| | very well. There are very few types of
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| interested in advertising on search terms
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| | advertising online or offline where you
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| such as "homes for sale" and "sell my
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| | have such detailed control over who you
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| home." The only problem was the realtor
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| | are advertising to. Basically it's pretty
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| would have to advertise to everyone in
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| | hard to beat advertising to people who
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| the country who happened to type those
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| | are searching for what you sell and
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| terms into search engines. This was
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| | happen to live close to your business.
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| wasteful and ineffective because the vast
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| | And, since this is pay per click
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| majority of visitors clicking through to
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| | advertising, you are only charged when
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| the site would not be qualified visitors
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| | searchers click through to your web
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| since they lived outside the realtor's
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| | site.Local Advertising TipsPromote Your
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| regional market.At that time, the only
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| | Location - You'll definitely see better
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| work around to this was to include a
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| | conversion rates for your local
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| regional qualifying term next to each
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| | advertising if you include your physical
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| search phrase, so instead of advertising
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| | address on your web site. We recommend
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| on the term "homes for sale" the realtor
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| | including this in the footer of every
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| would have to advertise on "Minneapolis
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| | page of your site to reinforce that
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| homes for sale."What about the
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| | you're local to the prospects.Track
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| prospective clients who live in
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| | Performance - When you use local
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| Minneapolis, but only type in "homes for
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| | advertising you will still have to
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| sale?" They're likely just as qualified
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| | compete against businesses willing to
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| for the realtor, but it there wasn't a
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| | advertise nationally on the same search
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| way to target this type of searcher. The
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| | phrases. This means search terms can get
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| gap between forcing advertisers to use
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| | expensive but your conversion rates
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| regional qualifying terms or advertising
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| | should support this. However, as with any
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| to a national market was finally closed
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| | form of advertising, it's important to
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| this spring by Google.Local
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| | track what's working.Ed Kohler is the
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| TargetingTargeting a known geographic
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| | president and founder of Haystack In A
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| location of searchers became a reality
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| | Needle - - a full service web marketing
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| earlier this spring when Google launched
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| | and search engine positioning firm based
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| their local targeting program. So now the
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| | in Minneapolis, MN.
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| realtor in Minneapolis can advertise on
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|
