| Write your own article.Okay, that might
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| | for great article topics.Still stuck? Go
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| sound a bit too easy. Yet with the
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| | to your company newsletter. Many times,
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| possible exception of public speaking,
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| | you can expand on the content for your
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| nothing establishes your business
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| | employee or customer newsletters to
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| credibility like penning an article with
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| | create an article for a broader
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| your name and company in the byline. Yet
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| | audience.Picking the publication you want
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| even with all the content-starved
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| | to submit your article to is something
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| publications out there, very few
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| | you should probably think about before
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| businesses take advantage of this golden
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| | you write the piece. That way you can
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| opportunity.The answer why is quite
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| | tailor the piece to the publication's
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| simple: most businesses, large or small,
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| | audience.Where you submit your article is
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| don't consider it as an option.
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| | much like applying to colleges. You have
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| Interesting because most companies won't
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| | your dream schools and your safety
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| think twice about putting out a press
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| | schools. So, while you can write an
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| release. Even if a publication does a
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| | article you'd love to have in the Wall
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| feature based on your release, you're at
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| | Street Journal, realize it will be mighty
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| the mercy of editors and reporters and
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| | difficult to get in there. Thankfully,
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| there's no guarantee the article will
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| | the Internet offers plenty of "safety
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| depict your firm in the light you
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| | schools."--including Your local chamber
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| want.Sure, a publication could run your
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| | of commerce is another option. Most
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| release. Since most press releases run
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| | have newsletters and welcome "free
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| 400 words or less, the likelihood of that
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| | content." Free is in quotes because even
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| being enough to establish you or your
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| | though you're not getting paid for your
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| company as experts is slim.With an
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| | article, you most likely will get a
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| article, depending on where you submit,
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| | byline with your name, company and maybe
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| you can have anywhere from 500 to 1,000
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| | even your Web site or e-mail address.
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| words or more. Though it can vary with
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| | Essentially, you're getting paid a much
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| different publications, your article can
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| | larger fee for your article: free
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| generally say what you want.Which
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| | advertising.Remember , the objective of
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| probably leads back to square one if you
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| | your article is to establish your
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| don't consider yourself a capable enough
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| | expertise. You will sell a lot more
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| writer. Here's a news flash: you don't
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| | widgets writing an article about the
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| have to be! Hiring a writer to generate
| |
| | different kind of widgets and what works
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| an article for your byline is a perfectly
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| | best for different applications than how
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| acceptable practice. In fact, it's
| |
| | your particular widgets are better than
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| probably a safe bet that a good
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| | anybody else's. If your article
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| percentage of articles in trade
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| | demonstrates your expertise, readers will
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| publications written by non-staff members
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| | become your customers because they want
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| are ghostwritten articles for whomever is
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| | to buy widgets from somebody who knows
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| named in the byline.If you're short on
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| | their stuff. And by publishing articles
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| topics, not a problem. Start with what it
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| | on a consistent basis, that can always be
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| is you do. Is there some area where you
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| | you.Joe D'Eramo is a freelance copywriter
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| have a particular expertise? Is there a
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| | based in Plymouth, Massachusetts. As
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| current issue or trend in which current,
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| | owner of Hiroad Communications, he writes
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| former, or potential customers or clients
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| | brochures, newsletters, Web content,
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| might have something at stake? Or some
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| | press releases, and, of course, articles
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| product or service currently available
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| | for small businesses and corporate
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| that could save them time or money or
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| | clients.
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| both? Anything hitting those areas makes
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|
