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Why Going Green Makes Good Business Sense

Financial Benefits of Environmental
ResponsibilityUp until approximately 6 monthsPurchase energy-efficient products for use
ago, I was of the impression that beingin the office. Look for consumption ratings
conscious of the environment was strictly foron products that make use of hydro and gas.
the benefit of the environment itself, andAnother positive sign that a product is
that I would derive nothing from it; theenergy  efficient  is  the  Energy Star logo.
ultimate beneficiary of any recycling/waste
reduction would be future generations, andDon't print/photocopy unless absolutely
the greater effect of my efforts would occurnecessary. I've seen many people print
long after I was gone.Thanks to Dr. Anthonynon-necessary documents, web pages, and even
Watanabe and my work as the web developer forpersonal pictures on the office printer and
the Toronto Regional Green Building Festivaldistribute  them  to friends and colleagues.
website, I have come to the realization that
there are reasons beyond the ecologicalA good rule of thumb when it pertains to
benefits mentioned above.In speaking withpaperwork is, "if you don't need a permanent
Anthony, I noticed that he uses the wordrecord  of  it,  don't  print  it."
"sustainability" and the phrase "sustainable
growth" quite frequently when describing hisTurn off all electrical devices and adjust
business. He even went so far as to conceivethe thermostat to match the outside
the Sustainable Business Resource Centreconditions when no one is in the office. If
(SBRC), a network of for-profit andyou don't want to adjust your thermostat
not-for-profit businesses whose collectivemanually, consider investing in an electronic
mission is to grow while maintaining a senseprogrammable thermostat. These thermostats
of social responsibility and ensuring thatcan be programmed within 10-15 minutes of
they use the minimal amount of environmentalinstallation and very rarely need to be
resourcesIt was in speaking to the owners ofadjusted.
the other members at the SBRC launch party
that I discovered the direct financialChoose environmentally responsible companies
benefits  of  sustainable  growth:for your commercial needs. Companies such as
Diamond + Schmitt Architects Inc. that show a
Lower energy/utility bills. By usingcommitment toward sustainable growth will
energy-efficient appliances and renewablehelp ensure that your needs are met while
sources of energy (e.g. solar), consumptionmaking  minimal  use  of  natural  resources.
of energy resources decreases and, in turn,
utility  costs  decrease.Transmit mass-consumption documents
electronically where and when possible.
Increased productivity. A cleaner officeBesides being far less expensive to do so
environment will keep employees happier andthan to mail out said documents, paper use is
consequentially  more  productive.also  minimized.
Government rebates and incentives.Consider features for your fax line such as
Depending on where you live, there may beCall Screen and Privacy Guard. Companies
municipal, provincial/state-wide, or federalsuch as Primus offer features for any phone
incentives designed to reward environmentalline that will allow the owner of the line to
responsibility.filter out and eliminate needless and
unnecessary calls.In the case of a fax line,
For example, Natural Resources Canada offersactivating filtering features will allow you
an ongoing series of rebates and incentivesto block known mass fax senders from tying up
for both homeowners and businesses.Anotheryour fax line, shortening the lifespan of
site worth checking out if you're interestedyour fax, and wasting ink and paper an on
in  rebates  and  incentives  isunsolicited commercial faxing. These
features are typically minimal in cost
Lower costs on goods, both in the short and(usually no more than $5.00 per feature per
long term. Reduced use of goods andmonth) and can be considered a wise
recycling provide an increased supply ofinvestment on the basis of avoiding
goods as well as a decreased demand for saidunsolicited  commercial  materials  alone.
goods. Simple economic theory teaches us
that this increased supply and/or decreased
demand  leads  to  lower  costs  for  goods.
These are just a few examples. If you
Ways To Go Green and Save MoneySome of theseexamine your own business environment, you
ways may seem obvious, but bear repeating inwill likely find many other ways to
order to ensure that as many of us ascontribute in a positive manner to both the
possible are contributing to our ownenvironment and your company's bottom line.
sustainable  growth:



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