Why Going Green Makes Good Business Sense

Financial Benefits of Environmental ResponsibilityUpas possible are contributing to our own sustainable
until approximately 6 months ago, I was of thegrowth:
impression that being conscious of thePurchase energy-efficient products for use in the
environment was strictly for the benefit of theoffice. Look for consumption ratings on products
environment itself, and that I would derive nothingthat make use of hydro and gas. Another positive
from it; the ultimate beneficiary of any recyclingsign that a product is energy efficient is the
waste reduction would be future generations, andEnergy Star logo.
the greater effect of my efforts would occurDon't print/photocopy unless absolutely
long after I was gone.Thanks to Dr. Anthonynecessary. I've seen many people print
Watanabe and my work as the web developernon-necessary documents, web pages, and even
for the Toronto Regional Green Building Festivalpersonal pictures on the office printer and
website, I have come to the realization that theredistribute them to friends and colleagues.
are reasons beyond the ecological benefitsA good rule of thumb when it pertains to
mentioned above.In speaking with Anthony, Ipaperwork is, "if you don't need a permanent
noticed that he uses the word "sustainability" andrecord of it, don't print it."
the phrase "sustainable growth" quite frequentlyTurn off all electrical devices and adjust the
when describing his business. He even went so farthermostat to match the outside conditions when
as to conceive the Sustainable Business Resourceno one is in the office. If you don't want to adjust
Centre (SBRC), a network of for-profit andyour thermostat manually, consider investing in an
not-for-profit businesses whose collective missionelectronic programmable thermostat. These
is to grow while maintaining a sense of socialthermostats can be programmed within 10-15
responsibility and ensuring that they use theminutes of installation and very rarely need to be
minimal amount of environmental resourcesIt wasadjusted.
in speaking to the owners of the other membersChoose environmentally responsible companies
at the SBRC launch party that I discovered thefor your commercial needs. Companies such as
direct financial benefits of sustainable growth:Diamond + Schmitt Architects Inc. that show a
Lower energy/utility bills. By usingcommitment toward sustainable growth will help
energy-efficient appliances and renewable sourcesensure that your needs are met while making
of energy (e.g. solar), consumption of energyminimal use of natural resources.
resources decreases and, in turn, utility costsTransmit mass-consumption documents
decrease.electronically where and when possible. Besides
Increased productivity. A cleaner officebeing far less expensive to do so than to mail out
environment will keep employees happier andsaid documents, paper use is also minimized.
consequentially more productive.Consider features for your fax line such as Call
Government rebates and incentives. DependingScreen and Privacy Guard. Companies such as
on where you live, there may be municipal,Primus offer features for any phone line that will
provincial/state-wide, or federal incentivesallow the owner of the line to filter out and
designed to reward environmental responsibility.eliminate needless and unnecessary calls.In the
For example, Natural Resources Canada offerscase of a fax line, activating filtering features will
an ongoing series of rebates and incentives forallow you to block known mass fax senders from
both homeowners and businesses.Another sitetying up your fax line, shortening the lifespan of
worth checking out if you're interested in rebatesyour fax, and wasting ink and paper an on
and incentives isunsolicited commercial faxing. These features are
Lower costs on goods, both in the short and longtypically minimal in cost (usually no more than
term. Reduced use of goods and recycling provide$5.00 per feature per month) and can be
an increased supply of goods as well as aconsidered a wise investment on the basis of
decreased demand for said goods. Simpleavoiding unsolicited commercial materials alone.
economic theory teaches us that this increased
supply and/or decreased demand leads to lowerThese are just a few examples. If you examine
costs for goods.your own business environment, you will likely find
Ways To Go Green and Save MoneySome ofmany other ways to contribute in a positive
these ways may seem obvious, but bearmanner to both the environment and your
repeating in order to ensure that as many of uscompany's bottom line.