| "articletext"> | | | | Wheaties?/Theyâre whole wheat with all |
| Advertising jingles and their lyrics are powerful | | | | of the bran./Wonât you try Wheaties? |
| psychological tools disguised as seemingly trite little | | | | For wheat is the best food of man. |
| ditties. Whether theyâre catchy, cute or | | | | Theyâre crispy and crunchy/The whole |
| even annoying, these tunes and lyrics are | | | | year through/The kiddies never tire of them/And |
| intentionally designed to implant themselves in | | | | neither will you./So just try Wheaties,/The best |
| your brain and program you to buy certain | | | | breakfast food in the land.â Thanks to |
| products. | | | | this tune and its simple lyrics, sales of Wheaties |
| The first company that used a jingle was General | | | | soared in Minneapolis-St. Paul, the only region |
| Mills in 1926, when its sales of Wheaties cereal | | | | where the jingle was aired. Encouraged, General |
| were plummeting. On the brink of completely | | | | Mills aired the commercial and its apparently |
| dropping the failing brand, they aired the radio | | | | compelling lyrics nationwide. The result? |
| jingle with the lyrics, âHave you tried | | | | |