| How often has a bus ad caught your attention? | | | | advertising, but firms are always on the lookout |
| That's what they are designed to do, and they | | | | for more personalized and newly designed |
| are very effective. They are particularly | | | | channels of delivery. In fact, you will sometimes |
| eye-catching if they incorporate the shape of the | | | | see entire buildings painted in ads, and advertising |
| wheels or windows or doors into the ad. The | | | | blimps and hot air balloons are very noticeable, but |
| clever paint jobs on bus ads can be entertaining | | | | only in the limited area where they are flown. |
| or disturbing, depending on the images used, but | | | | The United States has thousands of buses that |
| they will almost always grab your attention. | | | | travel through cities and across the country. Many |
| Giant bugs “crawling” all over a bus will | | | | of these buses will make their travels through |
| certainly make you pause or perhaps even cringe, | | | | areas that are heavily trafficked, and the more |
| and that's just one of the latest images that | | | | people that see them, the more effective bus |
| creative advertisers use to sell their products or | | | | ads are. Bus Advertising probably started as a |
| services. Bus Advertising is part of what is known | | | | way for smaller ad agencies to reach more of |
| as moving media advertising, and they are | | | | the local public. But now, larger companies, even |
| effective because of the traffic situations virtually | | | | worldwide companies, use bus ads to reach a |
| worldwide. You are bound to be stuck in traffic | | | | greater portion of their target audience. Bus ads |
| for hours a year – not a pleasant thought | | | | are simple in design, and they are an efficient |
| – and creative advertising can often bring a | | | | means of advertising. |
| smile to a weary commuter's face. | | | | Bus advertising adds more color to your daily |
| The nature of bus ads is very competitive, as | | | | commute, and has designs that are very definitely |
| most advertising realms are, and only the cutting | | | | eye-catching and memorable. They are a more |
| edge ads will keep your interest for more than a | | | | pleasant sight on the city streets than gray or |
| moment, if you have seen the same ad before. | | | | drably painted buses. They are a nice contrast to |
| Marketing firms are forever looking for new ways | | | | your weary, sleepy co-commuters in bumper to |
| to make their clients' products and services more | | | | bumper traffic every morning and evening rush |
| visible to the general public, and the more | | | | hour. You may not have a need for the particular |
| attention they grab, the better. | | | | product or service that you see advertised daily, |
| To be sure, companies will not use bus ads | | | | but if it makes an impact on you, then you will |
| exclusively. You will still see them in the yellow | | | | probably mention the ads to other people, who |
| pages, magazines and newspapers, inundating | | | | may need the product or the services that those |
| every aspect of our waking lives. TV and the | | | | companies market. |
| Internet are also extremely active areas of | | | | |