| Bus advertising is an excellent way to promote | | | | afraid to make your ad a little “off the |
| your product or service to a market area. There | | | | wall” - these are often the most effective |
| is some information you should arm yourself with | | | | bus ads. |
| before you call the transit authority, to find out | | | | You need to be sensible in your Bus Advertising |
| how much bus ads cost in your general area. | | | | strategies, too. People from all walks of life and |
| Advertising on taxis, buses, trains or subways is | | | | people of all ages will see your ad, so make sure |
| an excellent way to put your product in front of | | | | your ad doesn't contain any material that some |
| a mass market on a consistent and repeated | | | | people might consider offensive. If you are |
| basis. Unlike direct mail, TV or magazine ads, | | | | offensive, your ad might be notable and the word |
| people can't change the channel, throw the ad | | | | passed along, but with a negative stigma attached. |
| out, or flip the magazine to another page. Bus ads | | | | Similarly, using abbreviations such as those seen in |
| are part of the city-scapes of today, as much as | | | | text messages will immediately catch young |
| anything else in large metropolitan areas. | | | | peoples' eyes, but won't do you much good if |
| From that standpoint, bus ads have the | | | | your target audience isn't all in that age bracket. |
| advantage of successfully being able to hit a large | | | | You also need to be committed to your ad |
| audience of people without costing a prohibitive | | | | campaign. Bus ads are viewable for a long period |
| amount. When you use Bus Advertising in addition | | | | of time, and a bus ad can't be quickly pulled, like a |
| to traditional marketing techniques, it's an | | | | TV or radio spot. Transit companies generally will |
| effective way to broaden the audience that will | | | | require a three month or longer commitment, so |
| see information about your products or services. | | | | bus ads aren't recommended for a shorter-term |
| There are ways you can use to increase your | | | | sale or event. The campaign needs to be more |
| marketing campaign's success by using bus ads, | | | | broad-reaching than that. |
| and there are ways to make this advertising | | | | You also have to be smart about bus advertising. |
| more effective for your business. Bus ad | | | | Make sure that you are targeting the audience |
| statements should be brief, eye-catching and to | | | | that is most likely to purchase your product or |
| the point. The bus will often be in motion, as will | | | | service. Buses travel in different areas of town or |
| the readers of the ads, so you may only have a | | | | the country, so made sure you will hit your target |
| few seconds to get your point across. So, short | | | | demographic. |
| slogans work better on buses than longer | | | | Bus ads are usually to the point, but their success |
| statements, since part of a longer statement | | | | is generally based on repetition. If people see your |
| may be missed in traffic. | | | | ad a lot, it will stick with them more readily. Bus |
| Be noticeable and bold, and try to stand out from | | | | ads are non-intrusive and they get your message |
| the crowd. Your bus ads will need to incorporate | | | | out to many people, while decorating boring |
| your logo or photos in a memorable way. Use | | | | transit buses at the same time. |
| bright colors to attract attention, and don't be | | | | |