Classic Logos, Brands that Evolved their Logos Over Time

One reason why brands can stick around for sotimes.
long is their marketing tactics and their overall6. Kodak began in 1907 with a very odd black and
brand image. Take a look at some corporatewhite logo. Now, their logo is typographically sound
brands who have updated their logos once orexhibiting a bold red and image free mark. They
twice since their initial debut. It’s no wonderhave tried seven different logos.
why they have such longevity.7. Volkswagen’s emblem used to be black
1. Apple has updated four times since 1976. Theyand white as well. Sinec 200, their logo is much
went rainbow from 1976-1998, they tried a blackmore industrial and consumer friendly changing
out in 1998, and currently they use the gradientfour times since 1939.
gray apple mark.8. Pepsi has tried so many logos since 1898. Their
2. Shell gas stations have evolved a lot since 1900.logo underwent 11 major revamps and survives
The shell has gone from black and white to redtoday as a beautiful red and blue ball with a white
and yellow with 10 different variations in between.swirl for American.
3. BMW has evolved their famous BMW Emblem9. General Electric has changed their logo seven
as well since their debut. The iconic black andtimes since their black and white mark from 1892.
white sphere has undergone six plastic surgeries10. Ford Motors has also changed logos eight
overall.times since all the way back in 1903.
4. Nike went from a gaudy swoop and font to aOther companies who have evolved their logos
straight up swoop, no “nike” in currentovertime are Mercedes, Walmart, Nokia, LG,
times. Their logo changed four times since 1971.Microsoft, MasterCard, and my personal favorite
5. IBM has undergone some major logo remakes.Adidas.
Since 1888, their logo has changed eight different