David Rodgers joins FROOTS as Master Franchisee for the UAE and Oman

Davie, Florida (July 30, 2009) – FROOTS, abackground,” adds Rodgers, “means we
rapidly growing quick service food and smoothiesare very experienced in the real estate,
franchise, has added David Rodgers of Gourmetconstruction and operation of food businesses in
Food General Trading LLC as their Masterthe Middle East and we expect to have similar
Franchisee for the United Arab Emirates andsuccess with the FROOTS concept as we’ve
Oman.had with Dunkin’ Donuts.”
Gourmet Food General Trading first becameFROOTS, which was created by David Lopez and
interested in FROOTS after visiting franchisehas been franchising since 2004, offers a number
exhibitions in London and Washington. “Weof healthy food and beverage choices, making it a
met with FROOTS executives and then looked atpopular spot for anyone looking for quick service
a few of their stores in the Washington area,”food that is both fresh and healthy. Diners have
said Rodgers. “What attracted us to thismany options for low fat and low calorie meals,
brand was the fresh, healthy food, the wideand the smoothies are made with fresh berries,
range of products and the vibrant, modern designbananas or more exotic tropical blends. “In the
of their stores. We felt that the idea of fresh,Middle East it is becoming a trend to open food
healthy eating is something that’s increasinglyconcepts that offer these fresh, made to order
important in today’s busy world where manyfood,” said Rodgers. “So we feel it is the
people may not have time to prepare theseright time to bring the FROOTS stores to this
types of meals on a daily basis. In addition, theregion. They will be well-received by the people
food is really delicious so customers can enjoy theliving and working the UAE and Oman, areas
dining experience while also they also feel goodwhich are increasingly attracting both tourists and
about the healthy choices they’ve made. Thisbusinesses from all over the world."
concept offers an excellent product along with anAbout FROOTS
easy to run business and we are excited to bringFROOTS is a quick service restaurant offering a
it to the people in this area.”variety of fruit smoothies, healthy gourmet
Rodgers has extensive experience in the foodwraps, salads and Paninis. Using only fresh
franchising business. He’s been developingingredients, FROOTS creates unique flavor profiles
franchise brands internationally for the past 20to satisfy a culturally-diverse clientele. FROOTS
years and has worked with Dunkin’ DonutsFranchising, Inc., is headquartered in Davie, FL and
and KFC in Indonesia and Pakistan. For the last 8is a privately owned company. The concept was
years Rogers has been developing Dunkincreated in 2001 by its founder and CEO, David
Donuts’ in the Middle East.Lopez and has been franchising since
According to Rodgers, Gourmet Good General2004. Currently there are over 50 locations in the
Trading is a partnership between Continental FoodUS and international locations in Honduras, Panama,
Est (CFE) in the UAE and Ataihbah Food CompanyGuam, Turks & Caicos and Iraq.  Locations
(AFC) in Oman. CFE is the master franchisee forin Singapore, UAE and Oman are in development
Dunkin’ Donuts in the UAE where it currentlyExpansion plans include opening an additional 500
has 56 stores and in Kuwait where it has 14locations in the next five years.
stores. AFC is the franchisee for Dunkin Donuts inFROOTS was named one of the FAST 55 by the
Oman where it has 15 stores, so they currentlyFranchise Times and made the Top 500 list in
operate 85 stores in the region. “ThisEntrepreneur Magazine.