| celebrates 2-year anniversary | | | | back…it's exciting" |
| Minneapolis, MN April 25, 2010 DefySupply.com, | | | | Specializing in bar stools, sectional sofas, patio sets |
| the once small start-up has just celebrated its 2 | | | | and office furniture, they have a growing |
| year anniversary with a bang. Their success is | | | | presence in the restaurant, residential and |
| obvious as shown by its eye-opening 2,890% | | | | commercial furniture markets. Moving forward, |
| growth since inception. While the recent | | | | they are planning on dramatically increasing their |
| economic climate has forced many established | | | | product selection and hope to provide over 5,000 |
| businesses to fail, and deterred many potential | | | | different models, all customizable. |
| start ups, DefySupply truly has "defied" the odds. | | | | About DefySupply |
| The e-commerce furniture site had been flying | | | | Minneapolis-based DefySupply is a Web-based |
| under the radar for its first year and half until it | | | | company that sells all types of furniture at |
| made national headlines with its front page article | | | | rock-bottom manufacturer's prices, direct to |
| in the Minneapolis Star Tribune last September. | | | | business customers and consumers. Through an |
| The article focused on its early successes and its | | | | exclusive relationship with producers around the |
| unique business model. | | | | world, DefySupply is able to ship small or large |
| has made its niche by providing fully customizable, | | | | quantities of merchandise direct to its customers, |
| commercial and residential furniture that is sourced | | | | without charging the traditional markup that |
| directly from leading manufacturers. With over | | | | customers normally pay when purchasing through |
| 3,500 products, free shipping, unbeatable prices, | | | | wholesale or retail channels. With two pricing |
| and a no questions asked return policy, their focus | | | | options to choose from, DefySupply offers a |
| of selection, price, and service seems to be | | | | monthly membership for $4.99 or an annual |
| working. | | | | membership for $38.99, both of which provide |
| Founder Brent Gensler explains "We have grown | | | | members with lowest possible prices and flexible |
| almost entirely by word of mouth. We have | | | | payment options. DefySupply also offers |
| loyal and satisfied customers that continue to buy | | | | non-member pricing on all products at a slight |
| from us both for personal and commercial use. | | | | premium over member pricing. |
| They tell their friends, and they keep coming | | | | |