| Rental Car Industry Heavyweight Seeks a Lighter | | | | said to be good for the environment, good for |
| Footprint | | | | the customer, good for the vehicle and important |
| From time to time in our search for undiscovered | | | | for Ecologic Transportation shareholders, good for |
| companies, one will jump out and grab our | | | | the bottom line. The company recently announced |
| attention. In the case of Ecologic Transportation, | | | | its Ecologic Products services contract with Park |
| "EGCT" it was an old familiar industry | | | | ‘N Fly, a national off-airport parking company |
| heavyweight at its helm that prompted me to | | | | with over 25,000 spaces in 12 airport markets. |
| "look under the hood" of this company. | | | | Ecologic Products is cleaning cars with |
| At the helm of this little eco-friendly company is a | | | | environmentally friendly Ecologic Shine™. |
| highly accomplished and respected gentleman | | | | Currently operating at locations in Atlanta, GA |
| named Bill Plamondon. Plamondon spent 19 years | | | | with scheduled openings in San Diego and Los |
| with Budget Rent-A-Car, the last five as CEO. | | | | Angeles, CA, expansion continues to the remaining |
| Shortly thereafter he was President and Chief | | | | Park ‘N Fly corporate locations including San |
| Executive Officer of Alamo and National Car | | | | Francisco, CA, Oakland, CA, Ontario, CA, Houston, |
| Rental. He has rented millions of cars to millions of | | | | TX, Dallas, TX, Minneapolis, MN, Cleveland, OH, |
| people. After years of admittedly contributing | | | | Fort Lauderdale, FL and New Orleans, LA. This |
| more than his share of dirty fuels into our air, he | | | | model alone appears to have the potential of |
| decided it was time to start an all "green" | | | | being highly scalable, quite profitable and potentially |
| transportation company. Ecologic Transportation, | | | | a company maker. |
| Inc. was founded as an innovative company | | | | Admittedly the company is still in the fairly early |
| dedicated to environmentally friendly | | | | stages of its development and its trading history |
| transportation products and services by providing | | | | is somewhat limited having come public through a |
| an agnostic approach to green cars and clean | | | | reverse merger late last year. Its recent pullback |
| fuels. | | | | in price makes it that more interesting. We've |
| Ecologic Transportation is an all environmental | | | | typically found that when you have a proven and |
| rental car company, filling a void in the traditional | | | | accomplished executive like Bill Plamondon |
| rental car business. Plamondon saw the demand | | | | essentially come out of retirement to run a small |
| for green rental cars far exceeded the supply. | | | | company in a multi-billion vertical he already knows |
| Additionally, no other car rental company is all | | | | and has had success in, it's worth watching closely. |
| environmentally friendly in its operations and | | | | While Plamondon is known as a charitable man |
| business practices. What started as an | | | | who gives back to his community and especially |
| environmentally friendly rental car company has | | | | to children, we see his filling the CEO role and |
| grown to a comprehensive environmentally | | | | being the company's largest shareholder as clearly |
| friendly transportation company. | | | | profit driven. This is obviously an equity play for |
| Most recently, the company rolled out Ecologic | | | | him which completely aligns his goals with |
| Shine™, a waterless environmental car wash | | | | shareholders. We'll be watching Ecologic |
| process that cleans and shines cars safely using | | | | Transportation and we won't be surprised in the |
| 100% biodegradable products. Ecologic Shine | | | | least if its CEO Bill Plamondon follows in his past |
| products and services conserve water and | | | | footsteps of building successful businesses and |
| eliminate harmful run-off ducts. The offering is | | | | creating shareholder value. |