| Personal branding is one of the most important | | | | you do is difficult. This shouldn't be the case. You |
| marketing tools nowadays. Marketing yourself can | | | | can make one that is short, simple, and effective. |
| be both easy and hard. It is an easy task | | | | Here are some tips to keep in mind when creating |
| because you already know yourself and what you | | | | an elevator speech: |
| are good at. It becomes hard because promoting | | | | • Begin your speech with a catchy statement. |
| your personal brand entails hard work and | | | | This is also called a "hook". Make people interested |
| consistency in whatever you do. One of the | | | | in what you will say. |
| things that you can do to promote your brand is | | | | • Briefly describe your products and/or |
| to create a good elevator speech. | | | | services. |
| The elevator speech is an overview of who you | | | | • Highlight the strengths or unique features of |
| are and what you can do or offer. Also called | | | | what you offer. Talk about the unique qualities |
| elevator pitch, the term comes from the idea | | | | that make your services different from others. |
| that an elevator speech can be delivered in a | | | | • Identify your target market. |
| short period of time, or a typical elevator ride. If | | | | • Tell something about the company and the |
| you meet someone in a party, you should be able | | | | people behind it. Include the accomplishments and |
| to tell something about yourself and what you do | | | | professional experience of the team. |
| in a way that will pique his or her interest. Take | | | | • Include a call to action at the end of your |
| note that it is not a sales pitch - it is a summary | | | | elevator speech. Do you need their business |
| that describes yourself or your business and your | | | | cards? Ask if they are willing to have you in their |
| services / products. The key is to attract people's | | | | office for a detailed presentation. |
| attention with just a few statements and be | | | | With these tips, you will be able to create an |
| memorable. | | | | elevator speech that will make other people |
| At first, you may think that creating a | | | | remember you. |
| compressed version of who you are and what | | | | |