Examining the Importance of Packaging in the Distribution Environment

Distribution packaging provides the first and mostShipping product via rail dates back to the
important line of defense against the hazards of1800’s and is our oldest form of
the distribution environment. A well-designedland-mechanized transportation.
distribution package can make an immediate andThe unique characteristics of rail transport can
significant contribution to a company’s bottomaccentuate the shock and vibration your cargo will
line by reducing or eliminating product damage andencounter from the combination of vertical, lateral
decreasing transportation costs. A properlyand longitudinal forces.
designed package will also enhance companyRailcar coupling shocks are considered separate
image.from other transport shocks because they can
The packaging design mission is to achieveimpose severe loads on cargo. These coupling
optimum cost by balancing the sensitivity of theshocks are a result of impacts between cars
product with the protection provided by theduring train makeup in switching yards. A minimal
packaging to match the hazards existing in theimpact speed of approximately 2 mph is generally
distribution environment.required for actuation of the automatic couplers,
The science of distribution packaging is morewhile 4 mph is considered undesirable because of
sophisticated and complex than most peoplepotential damage to cargo. In a study of 4,647
expect. There are dozens of methods, techniquesobservations of coupling impacts over 50% of
and systems for improving distribution packagingimpacts were measured above 5 mph.
and reducing total cost.The type of boxcar your cargo will be
Let’s take a look at the distributiontransported in will also create distinctive hazards
environment and examine the hazards cargo willduring transport. Studies show lateral low
encounter.frequency, 2-4 Hz, rolling motion in boxcars. This
Consider the Airplanemotion is more severe or pronounced in boxcars
Shipping product via airfreight presents a varietyequipped with standard draft gears. This type of
of challenges. There is no faster way to get yourboxcar is predominantly equipped with roller side
shipment from point “a” to pointbearings and allows a greater freedom of
“b”, but the additional cost and themovement.
potential for damage creates a problem.Other concerns during rail transport include
Let’s first consider the handling. A shipmentcrossing of an intersecting track, weight of cars,
that travels via airfreight will be handled manyload configuration, number of active cars, car
times by numerous people with a variety ofcenter of gravity and track orientation.
material handling equipment and a diversity ofConsider the 18-Wheeler
care levels. Each stage of the journey creates itsShipping by truck is the backbone of the
own tribulations.distribution environment. Whether product travels
Shock and vibration are concerns within anexclusively by truck or it’s only one of the
aircraft’s cargo hold. Turbulence can causemodes of transport during its journey, a package
packaged product to experience severe shockswill experience many variables, most of them
when sudden drops occur. High frequencybeyond your control.
vibrations are transmitted from the aircraft engineTruck shipment exposes product to significant
to products and can cause internal componentmaterial handling risks. Manual or mechanical
damage in sensitive electrical components.handling occurs at the loading, unloading and
Next consider the cost. Airfreight is your mosttransfer points. Designing the proper outer
expensive mode of transport and is based oncontainer, internal cushioning, warnings, impact
either the weight or cubic volume of your productindicators and unitization can minimize the effects
and package. Minimizing both of theseof the handling cycle.
characteristics can save thousands of dollars perThere is generally very little control over the
year.operation of commercial vehicles and the resulting
Finally, consider your destination. There may bevibrations, shock and impact transmitted to cargo.
size restrictions because of the aircraft size thatSome of the factors that can endanger product
goes there, pilferage of your product, storage ofinclude; trailer suspension, tire condition, driver
your package outside at the terminal or customsexperience, gross load of trailer, location of cargo
and corrosion issues due to humidity fromwithin the trailer, road conditions and traffic
temperature changes.hazards.
Consider the Cargo ShipOther perils may include the orientation of the
Imagine rolling, pitching, heaving, surging, yawingpackage, climactic variations and the static
and swaying all at the same time. That’s thecompressive load experience. For example, static
six different directions a ship at sea may movecompressive load can result in extremely high
simultaneously.dynamic loads on the bottom containers, even for
Packaging for ocean shipment requires the use ofthe low stacking heights in vehicles. A level of one
specialized techniques that go beyond other formsG acceleration will add the equivalent of a static
of transport packaging. Much of the annual cargoload twice that existing on the bottom container.
loss can be prevented or minimized. RecognizingConsidering all these factors effects whether a
the proper preparation, packing, marking andproduct will successfully be delivered damage-
blocking and bracing can have a great influence onfree when traveling through the distribution
successful delivery of goods.environment. Balancing the protection level and the
Where your cargo is stowed on the ship willcost is where the true savings can be found
dictate most of the type of shock or vibrationwhen developing a packaging solution.
your product will experience during oceanMike Nyberg is the Founder and CEO of Packnet
transport. For most cargo ships, the bow areaLtd., a custom packaging and crating company
receives the highest shock from the ship leavinglocated in Burnsville and Faribault, Minnesota. He is
the water and returning with a slam. A containeralso co-founder and board member of NueSku, an
located on the middle deck of a ship may travel inengineering firm specializing in designing and
a 70-foot arc with each complete roll; as often asprototyping retail packaging.
7 to 10 times each minute. A container located inMike earned his BA degree from Gustavus
the stern of the ship may experience continuousAdolphus College in St. Peter, Minnesota with a
vibration from the engine and propeller excitations.major in economics.
Corrosion causes billions of dollars a year inMike founded Packnet in 1987 with the mission to
product loss. There are specific corrosion inhibitorprovide high quality custom packaging products
techniques that protect cargo from the harsh andand services on quick turn-around basis to a wide
random environments products will encountervariety of local and national manufacturing
when exporting by ocean freight.companies.
Consider the Train