How recession helped me to be successful?

With the 2008-2009 financial melt down; thereMay 2009 I launched Little Stars Toy Library in
came job losses, pay cuts, depression and muchMiyapur, Hyderabad. This was the birth of an
more pains for all of us. Every day I open upinnovative concept of “Toy Library” in
news papers and the headlines talked about jobTwin Cities. The library provides toys, games,
cuts, market crash and big financial houseslearning aids, books, cd’s on rental basis to
collapsing or running to government for shelter.  parents.
I hate to crib about things, so I decided to startThe concept was targeted to helped parents fulfill
hunting for positive news, within the bad news.the Childs desire as well as save cost. In less than
And soon I could see that the real estate prices2 months from launch and with very little publicity,
were falling, rentals have dropped andthe library has successfully built up its base
manufactures, suppliers were offering goodcustomer strength. The concept was very well
discounts to sustain. This means, I can buy orreceived by the middle-class.
rent space for my business at cheap cost. ThisNow with the success of the concept in Miyapur
means, my investment to start a business will beand Chanda Nagar, I now plan to expand our base
lesser than it would have been 2 years back. Iacross Hyderabad by providing Franchise to house
also realised every middle-class individuals werewife’s, retired individuals. This will allow me to
trying to maintain their cost of living. This clickedprovide additional revenue generation for the
me; and I decided to quit my job and launch mymiddle-class family and also generate savings for
dream of being an entrepreneur.parents across Greater Hyderabad.
I decided to put ‘my brain child’ to action.This is why, I say “THANKS TO
I always knew we have to be innovative to beRECESSION” as it helped me to realize my
successful. So after doing my home work, on 10dream of being entrepreneur.