| A Minnesota report showed that Tobacco | | | | The report concluded that in the Today’s |
| industry reinvents its marketing actions all the | | | | Tobacco Industry a lot of changes happen, |
| time. The tobacco companies have very smart | | | | positive and negative. And that the cigarette |
| marketers who help them promote their products. | | | | industry has continued to make money and earn |
| A long period of time the tobacco marketers had | | | | millions of dollars. The people who participated at |
| a very quiet way to do their job, but now they | | | | this report hope that this report would be like a |
| are back with new methods of working. | | | | wake-up call for those who live in Minnesota. |
| They have done everything so that meanwhile | | | | Politicians, health care professionals, parents, |
| the government is making restrictions and | | | | community leaders-everyone- have to realize that |
| negative publicity they attract more smokers and | | | | the tobacco companies constantly reinvents in its |
| make their clients stay hooked on nicotine. | | | | marketing efforts and sell a product that is so |
| Have you ever seen a “Cigarette Fairy” in | | | | addictive to millions of persons. |
| a bar? Or have you ever heard about | | | | Tobacco usage is still remaining the leading cause |
| “Welcome to the Brotherhood” campaign? | | | | of preventable death in the state Minnesota. |
| Or even more interesting thing, have you ever | | | | There are 634,000 Minnesotans who are still |
| seen grape-, strawberry-, a peach- or | | | | smoking, and almost 5,500 Minnesotans lost their |
| chocolate-flavored “little cigar”? Or have | | | | lives because of the tobacco usage each year. |
| you ever win at the end of the game a virtual | | | | The annual tobacco-related health care costs to |
| cigarette? | | | | the state about $2 billion. |
| These marketing efforts are very well described | | | | Cigarettes are one of the things that keep raising |
| in a new report made by ClearWay Minnesota | | | | the costs of health-care and the industry is still |
| and was released Wednesday. ClearWay | | | | continuing to produce tobacco products. In 2009 |
| Minnesota is a nonprofit group and was funded by | | | | the tobacco industry spent about $200 million on |
| a very small percentage of Minnesota’s 1998 | | | | marketing its products in Minnesota. |
| tobacco settlement. This group had their mission: | | | | The percentage of smokers aged from 18 to 24 |
| to make Minnesota a better place, to reduce the | | | | is bigger than to those who have 25 years and |
| harm that was caused by tobacco and to | | | | older. Compare the 28 % for the first group to |
| improve the health of all people who lived there. | | | | 17% to the second group, there is really a big |
| | | | difference. |