| With over two years in the optometry business I | | | | prices for different brands can be listed, how |
| have seen every type of marketing possible - | | | | many boxes are necessary for an annual supply |
| from flyers to newspaper ads to the occasional | | | | can be listed, and care facts can be listed. I can't |
| poorly construed television commercial. | | | | even begin to tell you how many times I've had |
| Unfortunately, many optometrists fail to take | | | | to tell patients not to sleep or swim in contacts, |
| advantage of the internet as a source of | | | | that contact lens prescriptions expire after one |
| marketing and information. Optometry has one of | | | | year, and that wearing contacts with a persistent |
| the highest turnovers of any other medical field, | | | | eye infection is the recipe for disaster. A listed |
| and with the available market and need for optical | | | | source for this information is an additional perk for |
| care it only makes sense to put optometric | | | | any practice. |
| practices on the internet. | | | | Practice Information: If your practice has new |
| An optometrist's website can include everything | | | | specialized equipment, a special service (such as |
| from glasses specials, contact information, to | | | | Vision Therapy), or even if your doctor has new |
| practice information. The following is a few | | | | training, your practice information can be the |
| examples and ideas for eye doctors looking to | | | | perfect space to set your office apart. This is the |
| put their practice on the web. | | | | ideal space to give your office a leg up on the |
| Blogs: Blogs are a great way for doctors and | | | | competition. |
| staff to inform patients on all areas of the | | | | Basic Information: Of course every website will |
| practice. Blogs can serve as a way for | | | | include basic information such as phone number, |
| optometrists to distribute information on | | | | address, office hours, and directions. This is a |
| important optical conditions such as glaucoma, | | | | perfect resource for patients looking for an office |
| macular degeneration, and even presbyopia. Blogs | | | | to make appointments, or even return customers |
| can also serve as a way to update patients and | | | | who misplaced your phone number. Having a |
| customers on new shipments of frames, sales, | | | | website with basic information alone improves |
| and other marketing information. A frequently | | | | your practice's chance of being found on the |
| updated blog will also improve a website's overall | | | | internet. |
| search engine ranking which will ultimately bring in | | | | Bonus Features: Bonus features are those that |
| new patients. Blogs also allow for patients to feel | | | | aren't mandatory for a successful website, but will |
| closer to their doctor and practice. | | | | definitely set your practice apart. This can include |
| Glasses Information: A page or section dedicated | | | | a basic contact form for patients to submit |
| to glasses is the perfect way for patients to | | | | questions, but can go as far as to allow patients |
| become familiar with options that are available to | | | | to order contacts directly from the practice. It is |
| them. This information can include the latest lens | | | | these features that make patients want to return |
| options such as Transitions or anti-reflective | | | | to your website and can actually bring business in. |
| coatings, as well as the latest progressive lens | | | | With so many people using the internet as a |
| styles and benefits. A list of offered frame | | | | resource it only makes sense to market your |
| brands and other information pertinent to glasses | | | | practice online. It's the perfect way to connect |
| can also be listed here. | | | | patients, raise awareness about products and |
| Contact Lens Information: With so many patients | | | | ocular conditions, and allow your practice to bring |
| turning to contact lenses it's only appropriate to | | | | in new patients. |
| have a section for contact lens wearers. Here | | | | |