| It is not enough just to be a good stylist in the | | | | want to see a return. Having exclusivity to sell a |
| hair and beauty salon industry, but you have to | | | | line of products that is not widely available locally |
| be able to promote your business to attract | | | | is a great advantage to a salon. It is important to |
| more clients and make more profit. | | | | treat this as a money making opportunity. The |
| It is important that you work as efficiently as | | | | more you sell of the product, the more the |
| possible. Many Salons use Salon Management | | | | supplier will want to work with you. It is in your |
| software to ease the strain of the day to day | | | | best interests to promote the products rather |
| running of the business. A good software system | | | | than just have them sitting on a shelf. There are |
| will take care of all your needs from appointment | | | | several ways to do this. Make sure your clients |
| booking to point of sale, stock check, payroll and | | | | are being offered the products at point of sale |
| accounting. Along with these standard actions | | | | (up selling). Supply gift vouchers that clients can |
| some software will produce management reports | | | | give as gifts to their friends and family. The gift |
| that let you know how efficient your business is | | | | vouchers can be for stylist services or for |
| running. This can be invaluable as you can fix | | | | products. Make sure your window display makes |
| things as soon as a problem becomes apparent. | | | | it obvious that you sell this line of products and |
| If you are already working smarter and running | | | | gift vouchers are available. |
| efficiently, how can you up the game and make | | | | You may already have a web site, if you do, |
| more profit? There are several options to | | | | make sure that your products are available on |
| consider. Your salon probably sells products as well | | | | line, along with your gift vouchers. Many salons |
| as your stylist services. It is important that | | | | either don’t have a web site or don’t |
| everyone in the salon will up sell products to your | | | | promote it particularly well. With so many people |
| clients. Of course, you don’t have to limit | | | | using the internet to find products and services it |
| yourself to your current clients. It may be that | | | | would be foolish not to use your web site to its |
| you are one of only a few salons in your area | | | | full potential. Optimizing your site to appear in local |
| that stock certain products. There is high | | | | searches will show great benefits. It will bring you |
| competition amongst suppliers to promote their | | | | more clients and raise awareness of the products |
| products through the best salons and they will | | | | and services available. |