| http-equiv="Content-Type" content="text/html; | | | | to satisfy their customers more, this is because a |
| charset=utf-8"> | | | | market segment tends to have similar needs and |
| Schwan Food Company: | | | | attitudes towards a product, therefore the |
| The Schwan food company was initiated by a 23 | | | | company is in a position to sell the products to |
| year old gentleman named Marvin Schwan in the | | | | that segment at a certain price, delivering the |
| year 1952, Schwan used his van to deliver ice | | | | product in a different and convenient way and |
| cream to families in Minnesota in this year and this | | | | promotion of their product differently in these |
| was the starting point of the company, today the | | | | segments. |
| company is a multibillionaire company selling frozen | | | | The area code is also a way in which the |
| foods, the suppliers of its products are in over 50 | | | | company is able to deliver its products in a more |
| countries and that the company employs over | | | | convenient manner, the area code provided helps |
| 20,000 employees worldwide | | | | the company to utilise their chain supply where |
| The company sells frozen foods to schools, chain | | | | consumer deliveries are made by the nearest |
| restaurants, hospitals and stores, deliveries are | | | | distributor and this allows the company to do this |
| made online, grocery stores and food service | | | | in a convenient and fast manner and also minimise |
| industries. The delivery of products considers the | | | | distribution costs. |
| market segment of which customer is associated | | | | The product code is also important in the delivery |
| with, the location or area code and then the | | | | inquiry, the product code allows consumers to |
| product code. The consumer first identifies the | | | | easily locate the product required, this is because |
| market segment he or she is associated with and | | | | the company produces many products and the |
| the segments that exist in schwan industry include | | | | product code aids in ease of identifying consumer |
| business and industries, convenient stores, college | | | | needs and quick delivery. All the above have led |
| and university, health care, recreation and lodging, | | | | to the success of the Schwan Company into a |
| restaurants and bars and finally schools. The | | | | multibillionaire company. |
| market segmentation of this company helps them | | | | |