| Your company name has a big job to do. It has | | | | choice client, your company name can help him |
| to help prospective clients find you, whether via | | | | her find you. For example, if you want to work |
| phone directory, internet, or word of mouth. It | | | | soley with children, a name like The Organized |
| should succinctly tell prospects what you do. It will | | | | Child will give you an edge over your competition. |
| create a first impression and the image for your | | | | But don't let your name limit you. If you select |
| company. And it must stand out in a sea of other | | | | Clutter-Free Closets, you're restricting yourself to |
| companies doing offering identical services. That's | | | | closet organizing even if you decide down the |
| a lot to ask from a little name, isn't it? Here's how | | | | road that you love to organize kitchens and home |
| to get the most out of yours. | | | | offices. |
| MAKE IT EASY: Your company name should be | | | | REMEMBER YOUR IMAGE: Your name is your |
| easy to pronounce, easy to spell, and easy to | | | | image. It's your storefront. It's your first |
| remember. If it's hard to pronounce, prospects | | | | impression. So remember to keep it neat. Let it |
| may move on to the next company name they | | | | reflect your personality -- are you fun and friendly |
| see. If they can't spell it, they can't find you. And | | | | or the down-to-business type? Just don't choose |
| if it's not memorable, well, you get the picture. | | | | anything too weird or cutsie, or you'll regret it |
| CONSIDER HOW YOU'LL ADVERTISE: If your | | | | down the road. It's also fine to make your |
| primary advertising source is a phone directory or | | | | personal name your company name, such as |
| roster that's listed alphabetically, you may want to | | | | Jennifer Ashley Professional Organizing. Just |
| consider a name that starts in the beginning of | | | | remember that your name is now part of your |
| the alphabet so you get top placement. If your | | | | image. Also consider if the name will translate well |
| primary client source is your webpage, alphabetical | | | | into a logo of some sort. Picture it on your |
| listing won't matter, but your company name | | | | marketing materials. If the name is really long, it |
| should be easy to spell and relatively short. | | | | won't fit on a business card. If it's too ambiguous, |
| FIND YOUR CHOICE CLIENT: Let your company | | | | it may be difficult to create a logo. Think beyond |
| name work for you by having it describe what | | | | the sound of the name to the image it will create. |
| you do. For example, a professional organizer | | | | MAKE IT UNIQUE: Okay, so this can be tricky |
| may want to have the word "organizing" in her | | | | with thousands of other professional organizers |
| company name. If you specialize, your name can | | | | out there. But it can be done! Start by |
| help clients narrow down their search. For | | | | brainstorming by yourself or with some friends. |
| example, if you offer moving and downsizing | | | | Write down every single word or phrase that |
| services, a name like Easy Moves Organizing | | | | pops into your head.Think nouns, verbs, |
| makes good sense. Prospects who needs moving | | | | adjectives, and adverbs! Then review the list, |
| assistance are likely to contact you because your | | | | create word combinations, move them around, |
| name instantly tells them that you offer the | | | | delete the bad ones, add some new ones, and |
| services they desire. Likewise, if you have a | | | | narrow it down. |