| For those of you who don’t know what a | | | | could resist. The old cans are cooler, classic, and |
| throwback jersey is, it’s the old school | | | | reminiscent of rewarding childhood memories. In all |
| uniforms worn by NFL athletes back in the day. | | | | reality, I don’t think it would hurt if Pepsi |
| They are vintage jerseys that remind us of all | | | | decides to switch back to the old labels |
| the old championships and outdated logos that we | | | | permanently. If it boosts sales, why not right? |
| loved. The Pepsi Company is playing off this highly | | | | Pepsi should take a poll and decide if the |
| marketed jersey and they have developed their | | | | throwback jersey should in fact be a regular offer |
| very own Pepsi Throwback can, offered for a | | | | during the NFL season in the years to come. A |
| limited time. That’s right, they are currently | | | | limited time offer is a pretty good tactic but |
| using the old colors, old logo, and old look of a | | | | instead of just this year, I hope they continue the |
| classic Pepsi pop can. | | | | tradition for years to come. Corporate Pepsi |
| So how will this affect Pepsi sales? | | | | should present display easels full of old Pepsi |
| In my opinion, it will boost sales, especially during | | | | images and new Pepsi images and decide what |
| this exciting post-season and the week to week | | | | people like best. I would not be surprised if popular |
| anticipation of the Pro Bowl and Super Bowl. In | | | | demand does in fact favor the throwbacks. |
| fact, I saw the commercial last night and actually | | | | Besides, have you seen those commercials yet? |
| went out and bought a 12-pack. Of course, | | | | Very classic and very effective. Only time will tell |
| that’s because they were on sale but who | | | | for the cool new, Pepsi Throwback cans. |