| With the radical changes in the economy and | | | | Uno buy you? A bigger monthly Internet bill?" |
| people moving away from Yellow Pages, | | | | asks Schleif. |
| newspaper Ads and other old school advertising | | | | What small businesses really want is a continuous, |
| media, your customers are looking on the | | | | never-ending stream of new, fully qualified |
| Internet for you. They search the Internet, and | | | | customers calling their telephone number, trekking |
| then they go down the street and buy what they | | | | to their brick-and-mortar store and buying what |
| want and need. "If they don’t find your Local | | | | they want and need from their local business. In |
| Business in their search, they are not buying from | | | | short, local Internet marketing for small business is |
| you," says Mike Schleif, founder of MDS | | | | the future, it is where the money is today, and it |
| Resource. | | | | is how informed customers are looking for you |
| Times have changed, indeed. The Internet is still | | | | right now. |
| new; but, it is everywhere, and it is NOT going | | | | The Internet and computing devices are New |
| away anytime soon. The Internet has | | | | Media. Applying old school marketing principles to |
| transformed our world, shrunk the whole world | | | | new media is a wise idea. That’s exactly |
| into a computer you hold in your hand, heretofore | | | | what MDS Resource does - they show small |
| known as a cell phone. If you don’t get your | | | | businesses how to use age-old and proven |
| business in position to be seen on that small | | | | marketing methods, and apply them to the New |
| screen, your customers are going someplace else. | | | | Media on the Internet. |
| "We could talk about all sorts of features. We | | | | Applying old school marketing principles to New |
| could sell you on our technological prowess. We | | | | Media is a wise idea. Don’t burn your Yellow |
| could persuade you on the merits of Search | | | | Pages yet. But, ask yourself, and be honest, what |
| Engine Optimization and Search Engine Marketing | | | | is your Return On Investment? |
| and why Keyword selection is absolutely critical to | | | | MDS Resource aims to put their clients on the |
| your success on the Internet. We could promise | | | | first page of online search results multiple times. |
| to make Google rank your web site Numero Uno | | | | There can be only ONE first page. When your |
| on all search pages," said Schleif. | | | | business is on the first page multiple times, how |
| "And, ALL of that is a bunch of malarkey - | | | | many times will qualified customers see your |
| isn’t it? Do you really give a hoot whether or | | | | company? How many more will actually call you? |
| not you’re number one in Google? What does | | | | Schleif says, "We’re not offering to close |
| Google know about your business? Suppose, | | | | deals for you; but, we are certain that effective |
| I’m a fully qualified buyer, I find your web site | | | | local internet marketing for small business |
| number one in Google, I click on your link - and I | | | | produces more fully qualified customers who |
| go down the street and buy what you offer | | | | come to your local business eager to buy. |
| from your competitor. What did being Numero | | | | |