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Social Media Optimization: The Power Of Popular Opinion

Why should I care about Social Media Using unsavory SMO techniques is the Web
Optimization? 2.0 equivalent to spam. Unfortunately,
You should care about Social Media we're all far too familiar with spam.
Optimization (SMO), because you care Unsolicited bulk messaging and link heavy
about your company's image. There's an advertisements instead of useful comments
old saying that goes something like, "A are two of the more prevalent methods of
happy customer will tell one other person Social Media spamming. However, Social
about his good experience. A disgruntled Media spamming is even more atrocious
customer will tell ten people about his than email spam, because the offending
bad experience." Good or bad, that's text is visible to everyone on the site.
powerful marketing. Social Media It doesn't hide in your inbox, so it can
Optimization gives you the power to take really dilute the appeal of the site.
an active role in managing your brand by Your kindergarten teacher was on the
interacting with your current and right track. If you don't have something
potential clients by discussing your relevant to say, don't say anything at
products, their comments and concerns and all.
continually promoting your brand. Is SMO right for my firm?
Social Media Optimization Defined There are many different types of Social
In its most basic form, Social media Media sites currently available. To put
optimization ( is any method used to it in perspective, think about all the
raise your website's online visibility different interests you have in life.
through meaningful communication. SMO Now, consider the possibility that
opens a dialogue between you and your there's at least one Social Media site
clients, using the power of popular for each of your interests. Of course,
opinion to fuel your marketing campaign. you're not the only person on the
The open format strengthens your search Internet, so it's a safe bet there are
engine optimization efforts by fostering literally millions of sites dedicated to
a mutual connection with your clients countless interests around the world.
through the myriad of online communities, Believe it or not, there's a group out
also called social media sites. Current there looking for your company, product
examples of SMO include: or service. You just have to make it
Â- Creating profiles in social media available. Therefore, understanding how
communities such as MySpace, Facebook, to submit to and maintain your content on
and VIRB. each community is absolutely crucial when
Â- Participating in and/or creating developing a successful SMO strategy.
blogs. A few examples of the different Social
Â- Disseminating your blogs or articles Media genres include:
using RSS feeds. Â- News - These sites allow users to
Â- Creating and sharing content through submit news articles. Once an article is
community based sites like Flickr, published, users can submit their
YouTube, and more. comments and vote to promote the story
Not to incorporate unnecessary buzz and/or author.
words, but SMO is a very Web 2.0 approach Examples include: Digg, Propeller,
to Search Engine Optimization. Of course, Newsvine
Web 2.0 merely refers to the perceived Â- Media - These sites allow users to
second generation of Web-based upload and share a variety of different
communities and hosted services - the media files. The overwhelming majority of
social-networking sites, wikis and these sites are dedicated mainly to photo
folksonomies, which facilitate and video files.
collaboration and sharing between users. Examples include: YouTube, Flickr
SMO allows you to become an active member Â- Wiki - These sites allow users to add
of your online community, quite an and edit informational articles as
important aspect of marketing your brand. determined by the individual users.
Through participation, you establish Examples include: Wikipedia, WikiHow,
yourself or your company as an industry Million Dollar Wiki
leader and increase your online Â- Networking - These sites allow users
visibility. to create profiles and network with
As you can imagine, Social Media others according to similar traits,
Optimization is most effective when the tastes, and interests.
viral nature of the technique and its Examples include: MySpace, Facebook, Virb
communities are utilized in a positive Â- Bookmarking - These sites allow users
manner. Creating legitimate content, to compile public bookmark collections of
building relationships and instilling sites they find interesting, informative,
trust in your community is the very or helpful. The more a site is
backbone of SMO. You may initiate the bookmarked, the hgher the ranking.
process, but effective SMO will take on a Examples include: Stumble Upon,
life all its own. A true forum is bred Technorat, Del.icio.us
through the act of continual When executed properly, Social Media
communication between your company and Optimization can be quite a beneficial
your online audience. marketing tool. However, SMO may simply
Of course, not everyone plays by the not be the right fit for your
rules. In every aspect of life, you will organization. Some questions you might
find those who would cheat the system to like to consider before launching your
receive short term gains. Like most SMO campaign are:
schemes, the underbelly of SMO may seem Â- Most SMO sites share very specific
attractive to anyone looking for a quick information. Would your products benefit
fix, but don't make that mistake. Just as from this type of content specific
it's true with SEO, erroneous SMO will market?
backfire. Using questionable techniques Â- The audience for most Social Media
will very likely yield the exact opposite sites is more of a young, tech savvy
results you were hoping to see. group. Would your company, product or
SMO Etiquette service appeal to their fickle nature?
Legitimate SMO techniques are centered on Â- Does your web site contain a blog, or
sharing information and exposing your similar media outlet, you can regularly
community to your interests. As such, you update with relevant content?
want to focus on promoting proper SMO Â- Given the fact that community based
etiquette. The MySpace super friend, the sites focus on individual profiles and
guy or gal who adds anyone and everyone, commentary, are you comfortable with
would be a good example of improper developing unique profiles across
Social Media Optimization. The whole multiple sites?
concept behind Social Media is to create In summary
a community with similar interests for Social Media Optimization has become a
meaningful discussion and let the power successful marketing tool for one simple
of popular opinion increase your online reason. It works. The gap between old
visibility. Of course, you may belong to media and new has gotten smaller and
several different communities and you may smaller with the majority of the
even have some of the same friends in prominent television and print media
those different communities. That's outlets finally embracing the Internet by
perfectly fine. The idea is to remain launching sites of their own. The
active in your communities by adding different Social Media sites, like
friends and contributing relevant MySpace and Facebook, have exploded with
content. Adding friends in bulk, for no profiles for everything from 8th graders
reason, is no way to optimize. discussing their favorite bands to full
Communal sites like MySpace and Facebook, scale ad campaigns for Blockbuster
or even YouTube and Flickr to some movies.
extent, are indeed popularity contests. If done correctly, SMO can expose your
However, simply trying to catalog massive brand to markets you never thought
amounts of unrelated, uninterested possible. Whether it's used alone to
"friends" is totally counterproductive. drive a campaign or in conjunction with
Let the high school kids worry about your current interactive marketing
who's got the most friends. For the strategy, Social Media Optimization
purpose of SMO, you should concern offers you a significant advantage.
yourself with quality, not quantity.




www.d-a-n.org keyword stats [2008-08-21-2008-08-21]



Daily top traffic source : Google
Most current Google search phrases:

yahoo


Daily top traffic source : MSN
Historical MSN keyword trend


Most current MSN search phrases:

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the news history of
minneapoli minneapoli
Minneapoli Newsroom
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The testing
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omni


Other search engines trends:



Other search phrases:





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