| Home buyers and sellers spend a lot of time | | | | effort into a single, excellent website. This |
| on the Internet, but they can only do so | | | | way they can keep all their best imagery and |
| much. Once you get someone's attention online | | | | content in a single place, refer everybody to |
| you have to work to keep things interesting, | | | | the same website, and really polish their |
| and convince them to come back again. In | | | | brand. These agents and brokers might blog |
| online real estate there are many strategies | | | | all over the place, and participate in social |
| you can employ to keep people on your | | | | networking sites and forums, but everyone |
| website, but be careful - too much | | | | knows they keep their best material on their |
| information or eye candy can confuse | | | | own website. |
| potential clients. The best policy is often | | | | |
| to keep things simple, and make sure visitors | | | | It's also important to make sure your website |
| get what they want. | | | | content is informative and fun to read. Users |
| | | | may not want to a lot of copy when they |
| Many Realtors think they can get more | | | | arrive on your homepage, but they'll |
| business simply by having more websites, but | | | | appreciate clear, catchy directions to the |
| it doesn't work that way. Too many slightly | | | | reading material. The challenge for many |
| different websites offering the same service | | | | Realtors is figuring out how to present their |
| can dilute a company's brand, and confuse | | | | services and information differently from |
| people. You might also spend a lot of time | | | | other Realtors. Real estate marketing |
| building websites that compete against each | | | | material is often presented the same way over |
| other, while another company takes all the | | | | and over, so it's important to emphasize your |
| business with a single prominent site, and a | | | | own voice and quickly get to the point of |
| clear message. Having multiple "company" | | | | what you can do for the user. |
| websites might also lead a user to believe | | | | |
| that your services are in fact controlled by | | | | Another strategy might be to turn your site |
| someone else, or that you operate online for | | | | into an information resource that web |
| affiliate purposes - never a good thing if | | | | browsers turn to on a regular basis. In doing |
| you want people to contact you directly. | | | | this you'll attract more traffic that knows |
| | | | your site well, and you'll become more |
| What most successful real estate | | | | skilled at quickly connecting with the user. |
| professionals do instead is put all their | | | | |