| Home buyers and sellers spend a lot of time on | | | | website. This way they can keep all their best |
| the Internet, but they can only do so much. Once | | | | imagery and content in a single place, refer |
| you get someone's attention online you have to | | | | everybody to the same website, and really polish |
| work to keep things interesting, and convince | | | | their brand. These agents and brokers might blog |
| them to come back again. In online real estate | | | | all over the place, and participate in social |
| there are many strategies you can employ to | | | | networking sites and forums, but everyone |
| keep people on your website, but be careful - too | | | | knows they keep their best material on their own |
| much information or eye candy can confuse | | | | website. |
| potential clients. The best policy is often to keep | | | | It's also important to make sure your website |
| things simple, and make sure visitors get what | | | | content is informative and fun to read. Users may |
| they want. | | | | not want to a lot of copy when they arrive on |
| Many Realtors think they can get more business | | | | your homepage, but they'll appreciate clear, |
| simply by having more websites, but it doesn't | | | | catchy directions to the reading material. The |
| work that way. Too many slightly different | | | | challenge for many Realtors is figuring out how to |
| websites offering the same service can dilute a | | | | present their services and information differently |
| company's brand, and confuse people. You might | | | | from other Realtors. Real estate marketing |
| also spend a lot of time building websites that | | | | material is often presented the same way over |
| compete against each other, while another | | | | and over, so it's important to emphasize your |
| company takes all the business with a single | | | | own voice and quickly get to the point of what |
| prominent site, and a clear message. Having | | | | you can do for the user. |
| multiple "company" websites might also lead a | | | | Another strategy might be to turn your site into |
| user to believe that your services are in fact | | | | an information resource that web browsers turn |
| controlled by someone else, or that you operate | | | | to on a regular basis. In doing this you'll attract |
| online for affiliate purposes - never a good thing if | | | | more traffic that knows your site well, and you'll |
| you want people to contact you directly. | | | | become more skilled at quickly connecting with |
| What most successful real estate professionals do | | | | the user. |
| instead is put all their effort into a single, excellent | | | | |