| Home buyers and sellers spend a lot of | | | | professionals do instead is put all |
| time on the Internet, but they can only | | | | their effort into a single, excellent |
| do so much. Once you get someone's | | | | website. This way they can keep all |
| attention online you have to work to | | | | their best imagery and content in a |
| keep things interesting, and convince | | | | single place, refer everybody to the |
| them to come back again. In online real | | | | same website, and really polish their |
| estate there are many strategies you can | | | | brand. These agents and brokers might |
| employ to keep people on your website, | | | | blog all over the place, and participate |
| but be careful - too much information or | | | | in social networking sites and forums, |
| eye candy can confuse potential clients. | | | | but everyone knows they keep their best |
| The best policy is often to keep things | | | | material on their own website. |
| simple, and make sure visitors get what | | | | It's also important to make sure your |
| they want. | | | | website content is informative and fun |
| Many Realtors think they can get more | | | | to read. Users may not want to a lot of |
| business simply by having more websites, | | | | copy when they arrive on your homepage, |
| but it doesn't work that way. Too many | | | | but they'll appreciate clear, catchy |
| slightly different websites offering the | | | | directions to the reading material. The |
| same service can dilute a company's | | | | challenge for many Realtors is figuring |
| brand, and confuse people. You might | | | | out how to present their services and |
| also spend a lot of time building | | | | information differently from other |
| websites that compete against each | | | | Realtors. Real estate marketing material |
| other, while another company takes all | | | | is often presented the same way over and |
| the business with a single prominent | | | | over, so it's important to emphasize |
| site, and a clear message. Having | | | | your own voice and quickly get to the |
| multiple "company" websites might also | | | | point of what you can do for the user. |
| lead a user to believe that your | | | | Another strategy might be to turn your |
| services are in fact controlled by | | | | site into an information resource that |
| someone else, or that you operate online | | | | web browsers turn to on a regular basis. |
| for affiliate purposes - never a good | | | | In doing this you'll attract more |
| thing if you want people to contact you | | | | traffic that knows your site well, and |
| directly. | | | | you'll become more skilled at quickly |
| What most successful real estate | | | | connecting with the user. |